Business is all about making money, right? It seems like everyone has a business, and it is the only business that we know about and interact with on a daily basis. We might meet someone who we find attractive, we might follow a guru who gives us tips every week, we might subscribe to magazines that we find informative. There are also so many other ways to make money through business, but what if your business isn’t making money? What then? Podcasts can be your new business!
Podcasts are great: you can always listen to them when you’re washing the dishes, walking the dog, watching the kids play, or while you’re waiting for your child at the bus stop. If you’re looking for a new marketing strategy, try listening to some of the top business podcasts, learn from industry leaders, or even get started taking control of your life and your work again in a much more meaningful way. You’ll find over 100 different hours of content on most of these sites, so it’s easy to get started and to keep listening. You never have to worry about missing an episode!
Podcasts aren’t just for business owners: they’re also great for new and former entrepreneurs. Many of the episodes focus on how entrepreneurs can overcome obstacles and still succeed. The hosts often encourage new and current entrepreneurs to not only take one listener along on their journey, but to keep on listening until they’ve made it. This not only helps new and former entrepreneurs to stay motivated, but to also feel like they’re making a difference and that their ideas are really worth listening to.
Podcasts have become such a popular and indispensable tool for both independent artists and large corporations that many entrepreneurs wonder how they began producing their own shows. It all starts with an idea. Whether you have an artistically inclined podcast idea for your own music, or you’re looking for a business model for launching an online store, there are many ways to start and develop your podcast.
One way to produce podcasts is by using interviews and stories to spark dialogue within your community, blogosphere, and anywhere else you want to share your thoughts. One of the most effective ways for entrepreneurs to do this is to find an interview with an expert in your field. Typically, entrepreneurs who have created successful online businesses will be more than happy to have an interview or two with anyone who’ll talk about the highs and lows of their life and their business. If you’re lucky enough to have a guest that has been in the spotlight before, you can benefit greatly from the interviews as they can provide you with even more insight into your target market.
For example, did you know that it costs Apple approximately $2 million per year to publish a new podcast? That’s right, per podcast! Not only is this a huge investment for Apple, but it represents a huge investment for entrepreneurs who are making an effort to build an online business. By having their podcasts listed on itunes, you can give your target market an exclusive chance to listen to your unique takes on the hot topics of the day.
Another way to distribute your podcasts and gain listeners is to submit them to the various podcast directories that are available on iTunes. Many entrepreneurs who are looking for exposure will submit their podcasts to the various directories so that people can gain access to their shows whenever they want. Even if you’re not submitting to the directories, it’s still possible to gain exposure through the various social bookmarking sites that exist on the internet today. By having your podcast submitted to these sites, you’ll be able to link back to your itunes account and potentially gain listeners who can then subscribe to your RSS feed.
While podcasts are a powerful marketing tool, many business owners underestimate their value as a marketing strategy for startups. In addition to providing content that is unique and often overlooked, podcasts help you create a captive audience that can be targeted in a variety of ways. As you gain listeners who are interested in your unique take on the hot topics of the day, you become the go-to place for entrepreneurs who are looking for information on how they can launch their businesses. The power of podcasts as a marketing strategy for startups is now more than evident as more entrepreneurs discover the ease and convenience that podcasts provide. By providing something unique and interesting along with your unique business ideas, you increase the chances that your business will be discovered.
