Social media marketing has been all the rage in these days. And for good reason. It can catapult your brand into digital stardom even in a very unique way no other marketing tactics can. Even smaller businesses are coming onto the scene now and embracing social media marketing with it as a major tool for promoting their business. But why are they doing so?
The main reason why more marketers are choosing to implement social media marketing benefits into their marketing strategies is because it has proven to be very effective. In fact, a recent study by Yahoo revealed that only 14% of marketers were using social media marketing benefits in their campaigns. Only marketers who were running paid campaigns had a higher response rate, but clearly the benefits from social media marketing outweigh the costs.
So how can you use social media marketing benefits into your own campaign? To start with you need to ensure that you have a great social media marketing account set up. Most brands use Facebook, Twitter, and YouTube as their main social media marketing tools. You should have separate pages on each of these sites for your primary business and a personal page for your brand. Use the pages to post links to your landing pages and to tweet any posts or comments you may have. Every tweet and comment you make should link back to your website, blog, or landing page and if you do not have one then you should set it up now.
One of the social media marketing benefits is getting more traffic. The more you get the more visible your brand will be. This is especially important if you run an online store. If you have a well designed website with plenty of products available then you are more likely to be noticed by potential customers who search on Google and other directories. The more visible your brand becomes the more chances you will have of selling products and increasing traffic to your website.
You can increase your social media marketing benefits by building your email list. An effective list is a database of people interested in what you have to say. It also provides a ready-made viral network of potential customers you can sell products to. Many people prefer to purchase products online through recommendations from others who they have bought products from. Establishing a long term relationship with your audience ensures that they will buy again from you and this increases your chances of global reach.
You can also take advantage of analytics to help you gain an understanding of where your market is going and what your competitors are doing. In addition to providing you with useful data that you can use to improve your marketing strategy, analytics also provide insight into how customers are finding you and what content is attracting them. With the data available from analytics you can establish new opportunities and develop innovative solutions to problems that may be eluding you. Your analytics will prove invaluable in helping you develop new campaigns that improve your visibility online.
A final way to benefit from social media marketing analytics is to develop and implement retargeting campaigns. Effective retargeting strategies are those that are designed to increase your online traffic and draw in new customers every time you launch a campaign. For example, by running a PPC campaign for one of your products and services and running a PPC ad in a prominent location you can easily draw in new customers from the demographic who were not interested when you ran the original ad. By running a series of ads across several different platforms and keywords, you are effectively retargeting your audience.
Social media ads also draw in followers who are looking for your business through their favorite social media platforms. It is important to have followers who are interested in your brand because this establishes credibility with these followers. As well, the more followers you have, the more likely you are to create content that interests them so they will share the content with their followers. If you are using social media platforms correctly, you can generate a significant amount of free online traffic and improve your search engine rankings.