The Benefits of Digital marketing can help you get to know your audience, learn important information about them, and provide metrics that will give your marketing team credibility. The benefits of digital marketing include: Benefits of Digital Marketing
1. You will get to know your audience.
Digital marketing offers the perfect way to get to know and connect with your audience. You can test offers and messages and get an insight into the peak times they visit your website. If you have a social media strategy — and you really should — you can build relationships with them faster and more easily. Attune yourself to your audience and you’ll build credibility that can set you apart from the competition.
2. It doesn’t cost much.
Compared to traditional marketing methods, digital marketing is cheap. There are fewer overheads. You can create a slick, professional website for a relatively small cost, using one of the many templated systems or paying more for a bespoke creation. You can create social media accounts for free, and partner with an email newsletter provider for a competitive price. Relatively cost-effective, digital marketing is suitable for even the smallest of businesses. Benefits of Digital Marketing
3. You can market to anyone, anywhere.
With digital marketing, your potential reach is huge. You can connect with customers on the other side of the world, in multiple time zones, as seamlessly as though you were taking out an ad in the local newspaper (easier, in fact). You can expand your market reach and grow your business in ways that would have seemed impossible before. Benefits of Digital Marketing
4. Benefits of Digital Marketing is adaptable.
Withdigital marketing, you can be fast, fluid and nimble in your approach. Trial different strategies, assess the results, and try something different the following month — or week. Get access to real-time data to help inform your business decisions — there’s no need to wait weeks to see the results of a campaign.
5. You can personalize by channel.
Your marketing must deploy cross-channel functionality from teams with multiple skillsets to engage customers where they are in that precise moment. For example, each social media platform includes different audiences and expectations, so marketing may look different for each. This includes tone, imagery, offers, and scheduling of your posts.
You can measure campaigns and set KPIs.
Digital marketing supports a vast universe of metrics that can be utilized to determine the effectiveness of your marketing. Start by setting your goals for each channel and the metrics you want to see for them. You can track the number of conversions and leads, visits to your website, and much more — giving you plenty of valuable insight to help grow your business. Benefits of Digital Marketing
6. Types of Benefits of Digital Marketing
Digital marketing spans a massive network of digital touchpoints that customers interact with many times a day. To properly utilize each of these channels, you need to understand each one.
7. Paid search.
Paid search — also known as pay-per-click (PPC) advertising — typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and can be tailored to appear when certain search terms are entered.
Advantages. Essentially, your ads are targeted to audiences seeking a particular product or item. As such, these ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve retargeting, meaning that marketing automation tools can craft unique, personal cross-platform ads based on the customers’ actions.
Disadvantages. The cons of PPC include cost and labor. Though you can choose to spend what you like, costs can add up quickly. Campaigns can be heavy on time investment, too, and often need to be monitored and optimized. Benefits of Digital Marketing
Read more about mistakes to avoid when creating PPC advertising campaigns.
8. Search engine optimization (SEO).
SEO is the process of optimizing the content, technical setup, and reach of your website, so your pages appear at the top of a search engine result page for a specific set of keyword terms.
Advantages. Organic online traffic earned through SEO has enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s ranking in online search results, and therefore its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship. Benefits of Digital Marketing
Disadvantages. You can deploy an SEO strategy on your website and not see much change immediately, so patience is required. Google algorithm updates can also affect your rankings — which could mean having to change your strategy.
If you’re thinking of outsourcing your SEO to an external company, check out these 12 questions you need to ask before hiring anyone.
9. Content marketing.
Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are looking for information. When you offer content that’s relevant to your audience, it can establish you as a thought leader and a trustworthy source of information.
Advantages. Content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort — whether that’s creating blog posts, informational guides, whitepapers, or any other type of content. Benefits of Digital Marketing
Disadvantages. The challenges for many businesses are multiple — finding the resource, creating something that stands out from competitors, and maintaining momentum.
Read more about content marketing here.
10. Social media marketing.
Social media is everywhere, so your business must be active on several different platforms. However, the key to effective social media marketing goes far beyond simply having a few social media accounts.
Advantages. You must use your social channels properly and effectively — the more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well. Benefits of Digital Marketing
Disadvantages. It’s worth varying your content on different platforms — what works well on Twitter might not be as effective on Instagram, which is more visual. A common mistake for a business using social media is to fail to post frequently or get the tone of posts completely wrong. Again, know your audience, and what they want.
11. Email marketing.
After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox.
To succeed, your marketing emails should satisfy five core attributes. They must be:
Trustworthy Benefits of Digital Marketing
Coordinated across channels
Timing and scheduling are important — don’t bombard customers’ inboxes with repetitive or irrelevant messaging, or they could hit the unsubscribe button.
Here’s our blog on why email marketing still rules.
12. Mobile marketing.
Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important — two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week — but mobile is also very nuanced considering its intimate nature.
Advantages. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels. Benefits of Digital Marketing
Disadvantages. Privacy remains an issue — be careful with how you treat customer data.
See how mobile marketing can boost your campaign results.
13. Marketing automation.
Marketing automation is an integral platform that ties all of your digital marketing together. In fact, companies that automate lead management see a 10% or more bump in revenue in six to nine months’ time. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece.
14. Marketing automation software:
Streamlines marketing tasks and workflow
Calculates the ROI of your digital campaigns
Marketing automation can help you gain valuable insight into which programs are working and which aren’t. And it will provide metrics to allow you to show digital marketing’s efforts on your company’s bottom line.