Top 11 Benefits of Digital Marketing: The way in which brands advertise their products and services has changed dramatically over the past two decades and this is due to a major shift towards digital marketing.
Top 11 Benefits of Digital Marketing
1. What is digital marketing?
So, what is digital marketing? Well, it essentially refers to marketing via the internet or on an electronic device (hence the term “digital”) Benefits of Digital Marketing
As mentioned above, digital marketing has become mainstream and most businesses have discovered how effective and inexpensive digital marketing can be.
2. Target the Right Audience
There is simply no point in having an expensive and state-of-the-art digital marketing campaign if you are not targeting the right audience. Benefits of Digital Marketing
Your target audience refers to the consumers who will be most likely to purchase your product or service. This can be determined by conducting market research and analyzing your competitors’ marketing strategies. Benefits of Digital Marketing
Once you know who your target audience is, you will be able to aim your marketing efforts towards this specific demographic group and will have a better idea of what the best platforms would be for your marketing efforts.
3. Increase Customer Loyalty with Frequent Communications
The modern consumer enjoys engaging with brands and having conversations with them in real time.
Gone are the days when advertising was more formal and static. Today’s marketing methods involve the consumer and keep them up to date on how the brand is evolving.
Engaging your consumer can be done on social media platforms and via email and messenger communications. Benefits of Digital Marketing
For instance, if you are launching a new product, you could announce this on your social media accounts and then ask a pertinent question to get the conversation going. In this way, your followers will comment, make suggestions and ask questions and, if you are prompt and friendly in your replies, this is a great way of showcasing your brand in the best light.
4. Engage the Customer at Every Buying Stage
When it comes to branding and marketing, it is important to engage your customer at every stage of the purchasing process. Benefits of Digital Marketing
Digital marketing allows you to do this via a variety of platforms, including social media (Facebook, Instagram, etc), your website, digital adverts, and videos.
This helps to improve your customer’s experience as they are able to contact you on a range of platforms to ask questions, leave comments and have a real-time conversation.
5. Generate a Consistent Lead Pipeline
Sophisticated digital marketing services involve generating a consistent lead pipeline. What this essentially means is that you are creating a sales funnel as a way of marketing and it works by generating constant leads (which eventually become sales) from website and social media traffic. Of course, not all website traffic will convert into sales and it is your sales funnel’s main function to determine who is more likely to make a purchase. This can help you to engage your consumers more effectively and to concentrate your marketing efforts on groups that really matter.
6. Better Conversion Rates
Any company would like to have better conversion rates and this is exactly what a good and effective digital marketing campaign can help you to do.
Digital marketing is far better at increasing conversion rates than traditional advertising as you are able to track your advertisement’s performance quite accurately.
This tracking can give you precise details on who is viewing your digital ads and you have a good idea of whether or not they will be making a purchase.
Once your digital ad has been up for a while, you will be able to obtain a report to assess its performance and impact on your target market.
7. Cost effective
Traditionally, companies would spend a lot of money on their marketing campaigns. Advertisements on television, radio, in magazines and newspapers were always very costly and the results could vary widely.
Luckily, today’s sophisticated digital marketing methods are far less expensive, and some of them are even free of charge! Benefits of Digital Marketing
Cultivating an engaging and interesting social media platform does not cost anything, except your time, while SEO and PPC advertising campaigns are negligible in comparison with traditional advertising methods.
8. Higher ROI from Your Campaigns
Value for money is an excellent advantage when it comes to digital marketing campaigns.
Even if you have just started a brand, if you have a solid digital marketing campaign, you should be able to reach your intended target audience quickly, scale rapidly and enjoy an impressive conversion rate with a healthy revenue. Benefits of Digital Marketing
It is recommended that you set a percentage of your budget aside for PPC advertising and an SEO campaign, but if you simply do not have the funds for this, you can still be successful with your digital marketing campaign.
9. Brand Credibility
In this third decade of the 21st century, if your brand does not have a solid social media presence, you do not have much credibility in the market.
Today, it is essential to have good quality and interesting social media accounts, as well as a user-friendly website. Benefits of Digital Marketing
Your brand’s reputation could depend on the way in which you communicate with users online and how you showcase your services and products.
10. Real Time Results
In years gone by, it was very difficult (if not impossible) to measure the effectiveness of marketing campaigns. Benefits of Digital Marketing
This has all changed with the emergence of digital marketing and, once your advertisement has been live for a period of time, you should be able to accurately measure its performance and conversion rate.
Although digital marketing can be carried out by anyone, if you want your brand to be successful, it is always better to use professional digital marketing agency services.
Working with a reputable agency who understands your brand’s goals, objectives and product, can help you to make it a household name in just a short period of time.